ecommerce Marketing Specialist

The Online Marketing Specialist will focus on assisting with the execution of the Informs online marketing strategy including SEO/SEM/SNS, website and landing page maintenance, online analytics, and forums/email marketing. The online marketing specialist will help implement marketing activities across a variety of online channels as well as assist with marketing support. The ideal candidate will be someone who works well both individually and as part of a team, and is highly motivated and results-driven.

 

Core Responsibilities:

• Maintain and perform routine content updates to the SNS and website

• Develop and optimize landing pages using A/B and multivariate testing methodologies to improve conversion rate

• Manage Amazon Analytics and Amazon Ad programs

• Preparation of analytic reports on web, email and forums marketing, paid search, social media and other online marketing initiatives

• Act as Sales force coordinator for the marketing and sales teams

• Handle specific projects as assigned.

 

Knowledge and Skills

• Proactive and able to work independently

• Excellent verbal and written communications skills

• Ability to meet project deadlines and exceed key performance indicators

• Flexible attitude, ability to perform under pressure

• Excellent time management skills

• A commitment to quality and a thorough approach to the work

• Must be highly creative

• Ability to work well within a team environment

 

Experience

• Bachelors degree is MUST

• experience in online marketing is plus

• Familiar with SNS, including but not limited to FacebookTwitterInstagram

• Proficient in using Microsoft Excel, Word and Powerpoint

• Adobe Photoshop

• Basic HTML and CSS.


 Emailhr@runsensheng.com